April 14, 2010
KITAY GETS KICK OUT OF RED BULL NEW YORK
Red Bull New York, one of the flagship franchises of Major League Soccer (MLS), retained Kitay Productions, Inc., to create a package of original HD animations and video content for the opening of the new Red Bull Arena.
Kitay Productions created 3D logos, crowd prompts, backgrounds, and other video elements for display on the arena’s two HD video scoreboards, first-of-its-kind 360-degree field level LED displays, and fascia LED ribbon displays. Red Bulls staff will use many of these elements to create additional customized animations on a game-to-game basis.
The New York Hospital for Special Surgery, the team’s official medical provider, also retained Kitay Productions to create animations for use in the arena as part of its sponsorship agreement with the team.
“This was a wonderful opportunity for us to continue our expansion in the New York metropolitan area,” said company president Joel Kitay. “We were honored that the Red Bulls enjoyed the work we have done for our other sports clients so much that they would retain our services in a similar capacity.”
Not far from the site of the new Red Bull Arena in Harrison, N.J. is the Prudential Center, home of the New Jersey Devils, for whom Kitay Productions has produced a pair of HD team intro videos. Like the Devils, clients such as the Washington Redskins, Towson University athletics, and Boston University athletics have retained Kitay Productions for creation of original animated content for stadiums and arenas.