April 10, 2007
MIAMI PUBLIC SCHOOLS IMAGE SPOT
Kitay Productions has completed work on a thrity-second television commercial to support the new "It Takes" advertising campaign for the Miami-Dade County Public Schools of Florida. MDCPS is the nation's fourth-largest public school system, based on 2005 statistics.
Through photos and animated art treatments, the television spot explains how it takes an entire community working together to give students the best opportunities to succeed in life.
While no new original videography was performed for this spot, extensive After Effects animation work was performed by Kitay Productions' staff on a series of still images provided by the school system. The Kitay-produced spot supports a matching print campaign in South Florida.
The chief marketing officer of MDCPS selected Kitay Productions due to a very successful working relationship forged at her previous job. When it came time to produce a television commercial for her new employer, she immediately called Kitay Productions.