July 28, 2005

Thanks to the initial success of its ?Without Your Support? television campaign, the University of Maryland Terrapin Club has again tapped Kitay Productions to create the newest spots in this burgeoning three-year-old series.


These thrity-second spots effectively and efficiently raise awareness and fundraising for the University?s largest booster club.  Kitay Productions recently completed a shoot with James Gist of the men?s basketball team, Kelly Kaspar of the women?s lacrosse team, and Josh Wilson of the Maryland football team, all of whom serve as stars of the new spots.


The television spots are set to air on local and regional television, including Comcast SportsNet, and on the Terpvision video screens at Byrd Stadium and Comcast Center during every Maryland athletic event through 2007. 


Kitay Productions also serves as the production company running the in-game video show at both of those facilities, and this relationship provides the University of Maryland with a unique synergy across advertising platforms.   The spots maintain the ?look? of Maryland?s other visual presentations, giving fans a unified sales message.

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